For an example of a fantastic mobile app demo, see CanadaQBank. You can launch either a dedicated website for your app — more appropriate if your mobile app is a business in its own right — or simply create a page for your mobile app on your website. The latter is what most companies choose to do. To complement your social media efforts, you should launch these pages even if your app hasn't yet hit the market, like how PandaDoc did pre-launch.
Direct users to this page of your site, let them view your demo video, and encourage them to sign up for a download alert email once your mobile app goes to market. Initially, you'll want to choose just one app store in which to launch your mobile app.
This should help you get the highest concentration of users and ratings possible. Additionally, you'll be making lots of changes and improvements to your app during those first few weeks after launch, and having your app in just one store will help you streamline those updates as they roll out.
Once your app is more established, feel free to expand it to more app stores. The most common app stores are the Android Market and the Apple App Store , but there are many other app stores out there even HubSpot has its own new and improved App Marketplace!
Ultimately, if you're unsure, do some audience testing to determine which Store is used most by your target market. Don't confuse app store optimization ASO with SEO — while both important, you need ASO to get your mobile app discovered specifically within the app stores of your choosing. Best practices include optimizing your app title with relevant keywords. And when you're submitting your app to these different app stores, be sure to fill out all the categories most relevant to your app, so users browsing through categories have a good chance of finding you.
Also, you'll want to include clear screenshots within your app download page that showcase the most common use cases of your app. In the example below, Todoist uses keywords like to-do lists and project planner.
Their app screenshots are also beautifully designed, telling you how you can use the app right away. Consider reaching out to other app developers that have created an app that could be complementary to yours, and whose users might also like to use your app.
You could set up a mutually beneficial co-marketing opportunity that helps you both increase your install rates. Just be sure to select developers who have great ratings in the app store. You don't want to associate your app with a bad product.
Pitch your story to tech, mobile, and industry journalists and bloggers. Be armed with the video demo you recorded, and be prepared to give them a free download of your app so they can get to know the interface and your app's capabilities. You should start pitching at least a few weeks in advance so they have time to experiment with your app and write a compelling story without being rushed.
Plus, the more time they have, the more likely they can fit you into their editorial calendar. Reach out to your business network and ask them to share your content about the app's impending release on their social channels. Send your network a sneak preview email with a link to your demo video so they can see how your app works, and include social sharing buttons to make sharing your content easy.
This is also a great recourse for bloggers and journalists you've contacted who aren't willing to publish long-form content about your app — you can ask them if they'd be willing to tweet a blog post you've written about your app, instead.
Because of the Google algorithm's freshness update , you might gain some organic search tractions at your mobile app launch. Complement that search presence with some paid advertising during launch week.
You can also set up paid, targeted ads on Facebook to drive users to your Facebook fan page, where they'll be greeted with your welcome screen encouraging them to sign up for your mobile app refer back to Step 4. Alternatively, you can redirect people straight to your app downloads page so that they can install it on their phones right away. Which strategy you decide to go with may depend on your app. For instance, if your app requires some explanation or is fairly innovative in its approach, you can direct users to a dedicated landing page.
Meanwhile, apps that users are already familiar with, such as gaming apps, can have ads that take users straight to the app download page. Influencer marketing is only growing in , so if you want to spread the word for your app, we can't emphasize this step enough. Look for different social media influencers, bloggers, and content creators who can help generate buzz for your app before it launches.
Choose influencers whom you think will benefit greatly by using yours, and conduct personalized email outreach marketing to effectively build relationships and win them over. For instance, if you're launching a mobile app for weight loss, tap different fitness influencers who talk about workout regimes or macro-tracking — whichever features your app has.
Before you take your mobile app live to the public, consider an invite-only beta launch. You can use the email list referenced in Step 4 as your pre-launch beta test group, and supplement it with an email marketing send to a segment of your current customer list that would benefit from using your mobile app.
You can position the launch as the opportunity for free, exclusive access to your mobile app before it launches, and even ask them to write a review of your app in exchange for that free, exclusive access. Alternatively, you can use TestFlight to launch a beta version of your app and invite users to give it a test run until your official launch. We've mentioned influencers and industry thought leaders in Step 14, but you can take your partnership the extra mile by creating an affiliate program to encourage downloads or purchases.
Identify key influencers — these can be media contacts or social media influencers with bigger followings — whom you can incentivize for pushing your app. Give them a special link that tracks purchases or downloads, so they automatically get instant rewards when their audience does a desired action.
You'll want to put links to download your mobile app on your blog, your website's home page, in your marketing emails, and on your social media accounts — you can even add a mobile tab to your Facebook page. For instance, take a look at Waze app page below, which includes three calls-to-action above the fold, all of which are to download the app:. A launch party doesn't have to be anything big.
In fact, you can have a small intimate digital launch party through a webinar. Invite early adopters, influencers, tech journalists, and others to take part in a short launch. You can announce special live discounts or perks while giving attendees all the details they need to download your app or spread the word. Below, developers of Summerian announced a launch party happening on Product Hunt , while giving interested users a peek of what to expect during the launch:.
Sometimes you may want to open a file in a different application without changing the default. For example, you may want to open a photo with Microsoft Paint to crop or resize it. You may prefer to change the default application for certain types of files so they'll always open in the new app when you double-click them.
For example, you may want your photos to always open in Windows Photo Viewer instead of the Photos application. The tasks are numbered to give you an idea of the normal sequence in which they would be actioned.
However, you can handle the tasks in any sequence that works for you and skip steps as appropriate. Content and code samples on this page are subject to the licenses described in the Content License.
Google Play. Launch checklist Launch This checklist brings together the processes you should follow to ensure your app is launched successfully. Checklist Understand the Developer Program Policies. The Developer Program Policies are designed to ensure that the Play store remains a trusted resource for Android users. Review the policies thoroughly as there are consequences for violations. Prepare your developer account. Sign up for a developer account and check your developer account details are accurate.
If you're going to sell products, set up your merchant account. Plan for localization. If you plan on including localized copies of your app at launch, start planning early and follow the Localization checklist. Plan for simultaneous releases. Releasing your app on multiple platforms and devices maximizes your promotion activities and the number of installs, so include it in your development plans upfront.
If you can't launch your app on all platforms at once, ask for users' contact details and let them know when your app is ready. Test against the quality guidelines. Quality guidelines for all apps plus specific criteria for tablet, TV, and Auto apps provide testing templates.
You use these to confirm that your apps offer the basic UI design, features, and functions expected by Android users. Target a recent API level.
Google Play requires that new apps target at least Android 9. Build your Android App Bundle.
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