Although Onavo is not one of Meta's largest acquisitions, Onavo's technology may have allowed Meta to make crucial early determinations about other companies and apps to acquire. Onavo has occasionally been classified as spyware, forcing Meta to pull Onavo from both the iOS and Android app stores in the face of criticism.
Messaging app service Beluga, founded in , was acquired by Meta a year later. Meta bought Beluga in the midst of the startup's fundraising process for an undisclosed sum. In buying Beluga, Facebook acquired the technology that eventually became the social media company's highly successful Messenger platform. In the process, Meta again expanded its offerings and eliminated a potential rival.
As part of our effort to improve the awareness of the importance of diversity in companies , we have highlighted the transparency of Meta's commitment to diversity, inclusiveness, and social responsibility. The below chart illustrates how Meta reports the diversity of its management and workforce. This shows if Meta discloses data about the diversity of its board of directors, C-Suite, general management, and employees overall, across a variety of markers.
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These include white papers, government data, original reporting, and interviews with industry experts. The San Francisco micro-blogging startup was the only other real name in social at the time, although with a much smaller userbase.
By the end of , Facebook boasted million monthly average users according to its S1 filing, while Twitter reportedly claimed over million. By the end of the year, Google claimed 90 million monthly active users for the service, according to executives on an earnings call. Zuckerberg and company had made an early bet on a web-based technology called HTML5, which was supposed to work equally well on different mobile platforms and not require a lot of customization work for each one. But it had become clear that HTML5 apps did not perform as well as apps written specifically for each platform.
In , Facebook's mobile apps ran slow and felt bloated. The company needed to improve its app and pivot to mobile, where the company projected future growth to be. To optimize the app and grow on mobile, the company decided to spin out different features and make them their own apps. The most well-known of these spin-offs was Messenger, released in August , which let Facebook users chat with one another.
The company also decided to spin out a photo app and began to work on it in , according to multiple sources. During the development of this app, Instagram began to capture the attention of Facebook employees.
This included Zuckerberg, who asked his employees for their thoughts on Instagram and what its popularity meant for how users would interact with photos on their phones. Around the same time, as Facebook began gearing up to go public, Zuckerberg networked with fellow entrepreneurs of promising start-ups. Zuckerberg would chat informally with Systrom on the phone to talk about how the companies were doing and any issues Instagram experienced with the Facebook API.
Zuckerberg would inform his staffers of the calls, and over six months, he had built a strong relationship with Systrom. On its own, Instagram was not much of a threat, and neither was Twitter. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from.
To learn more or opt-out, read our Cookie Policy. At the time of the acquisition, Instagram had just 30 million users and zero revenue. Hoefflinger believes the Instagram acquisition is the reason Facebook ultimately landed WhatsApp , although for a much steeper price tag, and was able to acquire Oculus. Our mission has never been more vital than it is in this moment: to empower through understanding.
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